Welcome to the Blog
NEW
Why an integrated marketing approach is the key to building a cohesive brand
Real brand growth happens when your creative, digital, and PR strategy actually talk to each other. That’s how you build a brand that scales, not just one that posts.
Latest Stories
HOW TO AUDIT YOUR BRAND IN
60 MINUTES
01
Stop selling features. Start leading with your differentiator.
02
HOW TO CREATE A CATEGORY OF ONE IN YOUR INDUSTRY
03
ABOUT THE AUTHOR
Hey, I’m DANIELLE
Marketer, strategist, and founder of Golden Hour Co., the agency behind some of your favorite hospitality brands and local go-to’s. I’ve led corporate teams, built marketing departments from scratch, and now help founders cut through the noise with clarity, confidence, and conversions. We don’t believe in guesswork. We believe in strategy that works. If you’re ready to stop winging it and start marketing like you mean it, you’re in the right place.
Search the Blog
What Luxury Brands Can Teach Us About Storytelling
Luxury storytelling is a strategy that commands higher prices, deeper loyalty, and long-term market share.
How to Know When You’ve Outgrown DIY Marketing
If your growth is limited by your capacity, you’re not running a business, you’re running yourself into the ground.
How to Create Scalable Campaigns for Multi-Location Restaurants
If your campaign only works at HQ, it’s not scalable. Systems scale. Scrappiness doesn’t.
The Rise of “Eatertainment”: Marketing Food as an Experience, Not a Commodity
People don’t just want food. They want a show. The future of hospitality is immersive, shareable, and sensory, and the restaurants that lean in will lead.
Building a Strategic Braintrust: Why You Need a Marketing Partner, Not Just a Freelancer
A freelancer gives you deliverables. A strategic partner gives you direction.
Content Marketing vs Paid Media: How to Balance Both for Growth
Content builds trust. Paid media builds reach. Smart brands do both and know exactly when to lean into each.
Agency Services vs. Consulting: Why You Might Need both at Different Growth Stages
Strategy gives you direction. Execution gives you traction. Knowing when to use both? That’s how you scale smart.
How To Audit Your Brand in 60 Minutes
A streamlined brand audit guide that helps you pinpoint gaps in your strategy without wasting hours.
Why an Integrated Marketing Approach Is the Key to Building a Cohesive Brand
Real brand growth happens when your creative, digital, and PR strategy actually talk to each other. That’s how you build a brand that scales, not just one that posts.