MARKETING LEADERSHIP
A Fractional CMO Agency for Restaurants, Hospitality and Service Businesses
Hire a fractional CMO with an in-house team behind them. Danielle leads your marketing strategy and works with your team or ours on positioning, go-to-market plans, goals and KPIs, and monthly reporting.
✦ Only two fractional CMO slots open per quarter
BRAND POSITIONING
//
GO-TO MARKET PLANNING
//
GOALS & KPIS
//
MARKET RESEARCH
//
ANALYTICS REPORTING
//
FRACTIONAL CMO
//
BRAND POSITIONING // GO-TO MARKET PLANNING // GOALS & KPIS // MARKET RESEARCH // ANALYTICS REPORTING // FRACTIONAL CMO //
what is a fractional cmo?
frac • tion • al CMO
noun
A senior marketing leader who sets your strategy, guides your marketing team and reports on results, part time and for a monthly fee instead of a full-time executive salary.
Also called: an outsourced CMO, a part-time CMO, an interim CMO, a virtual CMO or CMO as a service.
In plain terms: you get the person who decides what your marketing should do, and the plan to do it, without adding a C-suite salary.
COMPARE YOUR OPTIONS
Fractional CMO vs. full-time CMO vs. marketing agency
Fractional marketing leadership gives you senior strategy without the full-time cost. Here's how the three options stack up.
FULL-TIME CMO
STRATEGY
Senior and dedicated to you.
EXECUTION
Still needs a team or agencies to carry it out.
COST
A full executive salary, benefits and a long search.
COMMITMENT
A permanent hire.
A MARKETING AGENCY ON ITS OWN
STRATEGY
Often limited to the channels it sells.
EXECUTION
Runs campaigns in its own lane.
COST
A monthly retainer for each agency you hire.
COMMITMENT
You coordinate between vendors yourself.
GOLDEN HOUR CO. FRACTIONAL CMO:
STRATEGY
Senior strategy across every channel.
EXECUTION
Your in-house team, or ours: social, paid ads, PR, creative and SEO.
COST
Quoted around your scope, or included in our Scale package at $8,000 a month.
COMMITMENT
One plan and one monthly report.
WHAT’S ON THE TABLE
What our fractional CMO services include
Every engagement starts with strategy. These are the pieces we build and keep current, month after month.
✦ ✦ ✦
FRACTIONAL CMO SUPPORT
A senior strategist in your corner for planning, priorities and the big decisions.
BRAND POSITIONING
Who you're for, what makes you different and how you say it, everywhere.
GO-TO MARKET PLANNING
The plan for launching a new location, menu, service or product, and who does what.
GOALS & KPIS
The numbers that matter for your business, set up front and tracked every month.
MARKET RESEARCH & SWOT ANALYSIS
Where you stand against competitors, and the openings worth going after.
SOCIAL MEDIA STRATEGY
What each platform is for, and what belongs there.
CONTENT CALENDAR PLANNING
What goes out, when and why, planned ahead.
MARKETING ANALYTICS REPORTING
Monthly reporting tied to reservations, bookings, leads and revenue.
✦ ✦ ✦
OUR SERVICES
WHAT’S IN AN INTEGRATED PLAN
INVESTMENT
OUR INTEGRATED MARKETING PACKAGES
One in-house team runs your strategy, content, ads, PR and search, with one plan and one monthly report.
FULL SERVICE | THE CORE MARKETING ENGINE
FOUNDATIONS
$5,000/mo
Strategy paired with hands-on execution across social, creative, paid and PR. Built for growth-stage brands that want a full marketing team without the overhead of hiring one.
✦ Marketing strategy and competitive research
✦ Organic social strategy (2 platforms)
✦ Paid ads strategy and execution (Meta)
✦ Content calendars
✦ Social content creation
✦ Photography & videography (1 shoot per month)
✦ Press release (1 distribution per month)
✦ Graphic design (2 jobs per month)
✦ Blog posts (3 per month)
✦ Local SEO
✦ Monthly Reporting
FULL SERVICE | EXPANDED CHANNELS + FRACTIONAL CMO
SCALE
$8,000/mo
For businesses already in motion that need a partner who can match their pace.
Everything in Foundations, plus:
✦ Fractional CMO support
✦ Organic social strategy (3 platforms)
✦ Paid ads strategy and execution (Meta & Google)
✦ Outreach to key media & partnerships
✦ Graphic design (4 jobs per month)
✦ Blog posts (5 per month)
✦ Email marketing & retargeting
✦ Influencer campaigns
✦ Website maintenance
NOT READY FOR FULL SERVICE? TWO WAYS TO START
HAVE A DATE TO FILL?
THE GOLDEN WINDOW
$4,000 • SIX WEEKS
One occasion, one number and the full team on it for six weeks. Built for a season, a launch, an event or a slow stretch you need filled.
Comes with a $1,000 credit toward month one of Foundations or Scale.
THINGS FEEL FLAT?
THE GOLDEN GROWTH INTENSIVE
$800 • ONE-TIME
A full diagnosis of where your marketing is leaking revenue, a 90-minute session with Danielle and a time-bound plan for what to do next.
Your $500 onboarding fee is waived on any monthly package.
NEED HELP ON JUST A FEW CHANNELS?
LIGHTER MONTHLY OPTION
PICK THREE
$3,500/mo
Choose any three services and we run them every month. Ongoing help on the channels that matter most, without full agency coverage.
-
✦ Organic social strategy & content (1 platform)
✦ Paid ads strategy & execution (Meta or Google)
✦ Local SEO
✦ Email marketing & retargeting
✦ Press release (1 distribution per month)
✦ Blog posts
✦ Graphic design
✦ Photography & videography
✦ Marketing analytics reporting
✦ Website maintenance
✦ Influencer campaigns
✦ Content calendars
-
✦ Restaurants: organic social, local SEO & paid ads
✦ Med spas & services: paid ads, email and retargeting, local SEO
✦ Hospitality: organic social, press release, photo & video
FAQ
QUESTIONS ABOUT THE PACKAGES
-
You get one team and one plan. Your social, ads, PR, creative and search are built around the same goal, and you get one report instead of four.
-
Foundations covers strategy, social, paid ads, PR, creative and local SEO. Scale adds fractional CMO support, more platforms and content, email, influencer campaigns and website maintenance. Pick Three runs any three services you choose.
-
Yes. Start with the Golden Window if you have a date to fill, or the Golden Growth Intensive if you want a clear plan first. Pick Three is the smallest monthly package.
-
You do, on your own payment method. Ad budgets sit outside your package, and you own the ad accounts and the data.
-
Monthly packages carry a one-time $500 onboarding fee. It's waived when you start with a Golden Growth Intensive.
-
You get monthly reporting tied to reservations, bookings, leads and revenue. Onboarding takes about a week, and your content calendar starts filling right after kickoff.
-
Yes. We partner with brands across the country, with remote strategy and on-site shoots when the work calls for it.
BOOK YOUR CALL
READY TO GET STARTED?
Book a 30-minute discovery call. We'll talk through where you are, what's on your calendar and the number you want to move, then recommend the right place to start.