MARKETING LEADERSHIP
A San Diego Fractional CMO Agency for Hotels, Resorts and Restaurants
Hire a fractional CMO in San Diego with an in-house team behind them. Danielle leads your marketing strategy and works with your team or ours on positioning, go-to-market plans, goals and KPIs, and monthly reporting.
✦ Only two fractional CMO slots open per quarter
BRAND POSITIONING
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GO-TO MARKET PLANNING
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GOALS & KPIS
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MARKET RESEARCH
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ANALYTICS REPORTING
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FRACTIONAL CMO
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BRAND POSITIONING // GO-TO MARKET PLANNING // GOALS & KPIS // MARKET RESEARCH // ANALYTICS REPORTING // FRACTIONAL CMO //
what is a fractional cmo?
frac • tion • al CMO
noun
A senior marketing leader who sets your strategy, guides your marketing team and reports on results, part time and for a monthly fee instead of a full-time executive salary.
Also called: an outsourced CMO, a part-time CMO, an interim CMO, a virtual CMO or CMO as a service.
In plain terms: you get the person who decides what your marketing should do, and the plan to do it, without adding a C-suite salary.
COMPARE YOUR OPTIONS
Fractional CMO vs. full-time CMO vs. marketing agency
Fractional marketing leadership gives you senior strategy without the full-time cost. Here's how the three options stack up.
FULL-TIME CMO
STRATEGY
Senior and dedicated to you.
EXECUTION
Still needs a team or agencies to carry it out.
COST
A full executive salary, benefits and a long search.
COMMITMENT
A permanent hire.
A MARKETING AGENCY ON ITS OWN
STRATEGY
Often limited to the channels it sells.
EXECUTION
Runs campaigns in its own lane.
COST
A monthly retainer for each agency you hire.
COMMITMENT
You coordinate between vendors yourself.
GOLDEN HOUR CO. FRACTIONAL CMO:
STRATEGY
Senior strategy across every channel.
EXECUTION
Your in-house team, or ours: social, paid ads, PR, creative and SEO.
COST
Quoted around your scope, or included in our Scale package at $8,000 a month.
COMMITMENT
One plan and one monthly report.
WHAT’S ON THE TABLE
What our San Diego fractional CMO services include
Every engagement starts with strategy. These are the pieces we build and keep current, month after month.
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FRACTIONAL CMO SUPPORT
A senior strategist in your corner for planning, priorities and the big decisions.
BRAND POSITIONING
Who you're for, what makes you different and how you say it, everywhere.
GO-TO MARKET PLANNING
The plan for launching a new location, menu, service or product, and who does what.
GOALS & KPIS
The numbers that matter for your business, set up front and tracked every month.
MARKET RESEARCH & SWOT ANALYSIS
Where you stand against competitors, and the openings worth going after.
SOCIAL MEDIA STRATEGY
What each platform is for, and what belongs there.
CONTENT CALENDAR PLANNING
What goes out, when and why, planned ahead.
MARKETING ANALYTICS REPORTING
Monthly reporting tied to reservations, bookings, leads and revenue.
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WHO IT’S FOR
Who our fractional CMO services are for
Owners who want someone senior accountable for the plan and the numbers.
SOUND LIKE YOU?
MULTI-LOCATION RESTAURANTS
Consistent, on-brand marketing at every location, from one plan.
HOSPITALITY GROUPS
One strategy across every venue, with a team that runs it from content to conversion.
MED SPAS OPENING NEW LOCATIONS
A recognizable name in every new market you open in.
SERVICE BUSINESSES SCALING FAST
Ready to invest in growth and in keeping the customers you already have.
PRODUCT BRANDS
Balancing direct sales, retail and influencers across several platforms.
FOUNDERS DOING IT ALL
Done wearing the marketing hat and ready for a partner to take the wheel.
WAYS TO WORK WITH US
TWO WAYS TO WORK WITH A FRACTIONAL CMO
Bring senior leadership to the team you already have, or add our team to carry out the plan.
LEADERSHIP FOR YOUR TEAM
FRACTIONAL CMO
BY INQUIRY
Only two fractional CMO slots open per quarter.
Danielle leads your marketing strategy and works alongside your in-house team or current agency. Scope and pricing are set around your business.
LEADERSHIP PLUS OUR TEAM
SCALE
$8,000 / month
Fractional CMO support plus the in-house team that carries out the plan: social, paid ads on Meta and Google, PR, creative, email, influencer campaigns and website maintenance.
WHO LEADS YOUR STRATEGY
A former corporate marketing leader in your corner
Danielle Perea spent years leading marketing and brand strategy for everyone from local start-ups to multi-million-dollar corporations, with a background in corporate casino, restaurant and hospitality marketing.
Today she leads strategy at Golden Hour Co. in Las Vegas, where an in-house team of strategists, creatives, and social and paid media specialists carries out the plan. She's built plans for restaurant openings, cocktail lounges, golf resorts, wineries and multi-location gym groups. We partner with brands across the country too, with remote strategy sessions and on-site shoots when the work calls for it.
FAQ
Fractional CMO questions, answered
Still deciding? A quick call is the fastest way to know if this fits.
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A senior marketing leader who works with your business part time, for a monthly fee, instead of as a full-time hire. We set the strategy, guide the team, and own the results. You may also hear outsourced CMO, part-time CMO or virtual CMO.
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Brand positioning, go-to-market planning, goals and KPIs, market research and SWOT analysis, social strategy by platform, content calendar planning and monthly analytics reporting, plus a senior strategist in your corner for the big decisions.
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Less than a full-time executive, because you're not paying a salary, benefits or a search fee. At Golden Hour Co., fractional CMO support on its own is quoted around your scope. Paired with our full team, it's part of our Scale package at $8,000 a month, plus a one-time $500 onboarding fee that's waived when you start with a Golden Growth Intensive.
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Only two fractional CMO slots open per quarter, so every client gets real senior time. Book a strategy call to see if this quarter still has room.
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A fractional CMO decides what your marketing should do. An agency usually does the work in its own lane. We can be both: senior strategy on its own, or paired with an in-house team that runs social, paid ads, PR, creative and SEO from one plan.
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Yes. It's built for owners who need senior strategy but don't need, or can't yet justify, a full-time CMO.
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Yes. Our fractional CMO option is built for that. Danielle leads the strategy and works alongside your team or current agency, so your people get a clear plan, clear priorities and someone senior to work through decisions with.
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Yes. Start with the Golden Growth Intensive: $800 for a marketing audit, a 90-minute strategy session and a 30/90/180-day plan. Your $500 onboarding fee is waived if you move to a monthly package afterward.
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We do. We partner with San Diego brands today, and our Las Vegas headquarters is a short flight away, so we come to you. Danielle meets you in San Diego for strategy days, our team flies in for shoots, and our fractional CMO services keep moving over video in between.
THE EXTRA SEAT AT YOUR TABLE
Want a San Diego CMO at your table without the full-time hire?
Only two fractional CMO slots open per quarter. Book a strategy call and we'll recommend the right place to start.
From there, we come to you.