Episode 2: The Reality of Marketing A business
Marketing a business looks very different when you're the one responsible for results.
In this episode of Built & Branded, we're talking about the reality of marketing: what it actually looks like day-to-day, what's changed, and what people don't understand until they're in it.
I'm joined by Kim Ast, founder of Kreative Insight Marketing, and Callie Morgan, founder of Ophira Photo. Three different perspectives, same reality: marketing isn't as straightforward as people think, and it's changing faster than most businesses can keep up with.
We get into what's actually working right now, what's being overcomplicated, and where small business owners tend to get it wrong when it comes to marketing their business. This isn't about hype trends or tactics.
This episode is about how marketing actually functions as a system when you're trying to make something work long-term.
In this episode, we get into:
What marketing really looks like behind the scenes
The biggest misconceptions small business owners have
What's actually moving the needle right now
How the industry is shifting
The pressure of being responsible for the outcomes
If you're building a business or working in marketing, this is a more accurate look at what it takes to make it work.
Built & Branded is a podcast about how people are building real work in their industries, and what that actually requires.
Hosted by Danielle Perea, founder of Golden Hour Co. Digital Agency, the show features conversations with entrepreneurs, bankers, advisors, and decision-makers to unpack the strategies, inflection points, and lessons behind real outcomes.
Guests: Kim Ast - Owner & CEO of Kreative Insight Marketing
https://www.kreativeinsightmarketing.com/
Callie Morgan - Owner & Photographer at Ophira Photo
https://www.ophiraphoto.co/
Subscribe for more conversations on business, marketing, and the reality of building something that works.
